SSAFA Durham work with local brewer to produce beer label promoting the branch

Beer label promotes local SSAFA branch

18 August 2016

Beer label promotes local SSAFA branch

SSAFA Durham work with local brewer to produce beer label promoting the branch

To assist in raising the profile of SSAFA in County Durham, Ruth Wright, treasurer of the Wear Valley and Teesdale Division had the idea to create a bespoke SSAFA label for a local beer. The branch worked with a local brewer to get SSAFA in Durham on a beer bottle label, displaying the ssafa logo, office contact details and the year SSAFA was established printed upon it.

Mike Dunne, Chairman of the Durham branch, had visited the food festival in Bishop Auckland in 2015 and attended a beer tasting promotion where the Black Paw Micro Brewery was inviting the public to sample the beers that were brewed there. He decided to contact Phil Whitlock – the owner of the microbrewery - to see if he was interested in going along with Ruth's idea. Due to Phil’s Armed Forces background as an ex- Royal Navy man who had served during the Falklands War he was delighted to be involved.

His graphic artist incorporated a design into one of the beer bottle labels used on Phil's Gold Beer and the label was born! Once a consignment of beer had been brewed it was bottled and is now being delivered to some of Phil's established sellers. The Branch is encouraging people they know to buy, sell or raffle cases or bottles for SSAFA. Luckily, Paul Moore, Durham Branch Secretary, is the licensee of a local air club bar and the pilots and parachutist are now enjoying some SSAFA beer!

Phil, of Black Paw Micro Brewery,  was delighted to be involved as he is very much aware of what SSAFA does for the ex-service community -  to be able to support Durham Branch with beer brewed in Durham was an opportunity not to be missed.